Print designs are important for marketing and advertising purposes, especially for Small and Medium sized Enterprises who cannot afford other costly media advertising. This includes flyer designs, pamphlet designs, leaflet designs, booklets, brochures, etc. The designing process for these types of print media involves displaying content in such a way that it will capture customer’s attention and engage their interests. It also involves the quality of the ink that the content is printed with and the clarity of the images and text used in the medium, as well as the quality of the paper that the different sources of informative or persuasive material is printed on. These are qualities that are unique to print media.

A well-designed website provides an ideal platform that allows potential customers to interact with the organization.

• It still gets attention: In today’s IT age, it’s ironic that there’s a trend in people actually giving more attention and time to print materials that they receive, especially in the mail.
  

• Trends will always come back: iPad applications, online content and social media are all additional parts to the marketing schemes that marketers develop today.
  
• Print media lets customers ask questions: A benefit of going online is that we can find the answers to all out questions. However, print is actually were we get the questions. Print media is one of the best ways for people to start thinking and ask questions about what they see.