Advertising has always has been an effective marketing method, and one that is preferred by most marketing agencies. In the past, paid media was generally associated with TV broadcast ads. However, with the advent and gradual growth of social media, there has been a shift from this form of advertising to paid search engine advertising and sponsored ad placements.

The generation of massive traffic is one of the major targets of Internet marketers. Being an Internet entrepreneur, you would utilize everything to ensure sales of your product. The paid media campaign is one good alternative.

In the past, TV commanded a national audience, but social media has a global presence and the audience is multiplied almost a hundredfold. It has created a connection between paid media and owned media such that pricey TV ads could be used to turbo charge viral ads on social sites such as YouTube.

• Affiliate marketing: You can enlist the help of affiliate members to generate traffic. You share profits with your affiliate members. The more conversions or click-through (CTRs), the more the possibility of selling your product.
  

• Search Engine Marketing: Bid for placement in search engine results’ pages or SERPs. Bid for a placement in the. You can bid for the second and third and not necessarily the first placement. To save money bid wisely by selecting lower placement with effective keywords usage.

• Paid tweets: You could pay tweeters to advertise your links. The more popular the tweeter is the higher the payment. This is a good method for paid media campaign.